If you're researching NO supplements you're already past the surface. You want to understand the mechanism, compare the precursor pathways properly, and pick a supplement that targets what the published research actually supports. This guide goes deep: the 1998 Nobel Prize that established the field, the three precursor routes compared in clinical detail, the mouthwash gotcha most retailers don't mention, and how to actually tell if a supplement is working.
Cardiologist reviewed
Hi, my name is Max, one of the co-founders here at Matter. If you've already heard about nitric oxide, you're a step ahead of most people. The problem: a lot of supplements on the market use weak, underdosed formulas that don't actually deliver. I built Daily Beets to do this properly, with research-aligned doses on the dietary nitrate pathway specifically. I hope this page explains the science behind that choice.
1998
Nobel Prize for NO research
3
Precursor pathways
7,500mg
Beetroot equivalent per serving
90 days
Money-back guarantee
If you've ever wondered why "nitric oxide" suddenly became a buzzword in the supplement aisle, the answer is a single piece of medical research from the late 1980s and 1990s.
Robert Furchgott, a pharmacologist at Brooklyn's SUNY Downstate, discovered that the inner lining of blood vessels (the endothelium) released a chemical that caused the vessels to relax. He called it "endothelium-derived relaxing factor" (EDRF). Nobody knew what it was.
Louis Ignarro at UCLA and Salvador Moncada in London independently identified the EDRF as nitric oxide: a tiny gas molecule. Until that point, NO was best known as a toxic atmospheric pollutant. The idea that the body manufactured it as a signalling molecule was completely new.
Ferid Murad showed that nitroglycerin (used since the 1860s for angina, but with no understood mechanism) worked by releasing nitric oxide. This connected NO to cardiovascular medicine for the first time.
Furchgott, Ignarro, and Murad shared the Nobel Prize in Medicine[1] "for their discoveries concerning nitric oxide as a signalling molecule in the cardiovascular system." The supplement industry has been catching up ever since.
The Bryan Lab at the University of Texas pioneered the dietary nitrate pathway[2], showing that beetroot juice could meaningfully lower blood pressure within hours. This is the research base that the most evidence-strong NO supplements are built on today.
Nitric oxide (NO, not nitrous oxide) is a small gas molecule produced by the cells lining your blood vessels. When the endothelium releases NO, it signals the smooth muscle of the vessel walls to relax. The vessel widens (vasodilation). Blood flows more easily. Pressure on the system drops.
This isn't an esoteric mechanism. It's how nitroglycerin (GTN) has worked for angina patients since the 1860s. NO is one of the most fundamental signalling molecules in cardiovascular health, and the published research on supporting NO production is some of the strongest in the natural-supplement space.
Endothelial NO synthase (eNOS, the enzyme that produces NO in your blood vessels) becomes less efficient with age[3]. The decline is steady, measurable, and cumulative. Approximate values from published research:
Indicative values from published research. Individual decline rates vary based on genetics, lifestyle, smoking status, and existing cardiovascular health. The pattern is consistent across populations: NO production drops steadily after age 40.
Your body doesn't store nitric oxide; it builds it on demand from precursors. Three pathways exist. The evidence base for each is genuinely different. This is the section that separates a thoughtful supplement choice from a marketing-driven one.
Dietary nitrates (from beetroot, leafy greens, certain root vegetables) are absorbed and concentrate in saliva. Specific oral bacteria reduce nitrate (NO3⁻) to nitrite (NO2⁻). Once swallowed, the acidic stomach environment converts nitrite into nitric oxide. This route bypasses the eNOS enzyme entirely, useful in older adults whose eNOS is declining.
Around 30 published clinical trials show acute (single-dose) blood pressure reductions of 4-5 mmHg systolic from beetroot juice[4,5] or extract, with sustained effects from daily dosing over 4-8 weeks. The Bryan Lab research at UT and the Wylie group in the UK have built the modern evidence base.
Beetroot (highest density of dietary nitrate per serving). Spinach, rocket, swiss chard, and celery are also good sources but require larger volumes.
Standardised beetroot extract (50:1 or higher) at the equivalent of 5,000-10,000mg powder per serving. Beetroot juice works but adds 20g+ sugar per glass.
L-citrulline (an amino acid) is absorbed efficiently from the gut, converted to L-arginine in the kidneys, then used by the eNOS enzyme to produce NO. This indirect route is more efficient than supplementing L-arginine directly because L-citrulline isn't broken down in the gut wall the way arginine is.
Published trials show modest blood pressure reductions (3-5 mmHg systolic) from L-citrulline supplementation at 3-6g daily over 6-8 weeks. Stronger evidence for athletic recovery and exercise endurance than for cardiovascular outcomes specifically.
L-citrulline depends on functional eNOS to convert L-arginine into NO. In older adults whose eNOS is declining, this pathway becomes less efficient, which is partly why dietary nitrates (pathway 1) tend to outperform L-citrulline in older populations.
L-citrulline malate or L-citrulline base, 3-6g per serving. Doses below 3g typically don't reach research thresholds.
L-arginine is the direct substrate that eNOS converts to NO. In theory, supplementing L-arginine should boost NO production directly. In practice, oral L-arginine has poor bioavailability. Much of it is metabolised in the gut wall and liver before it reaches systemic circulation.
Mixed. Some trials show modest cardiovascular effects, others show none. Recent meta-analyses are not enthusiastic. Effective oral doses are large (6-10g daily) and tolerability can be an issue.[7] L-arginine remains popular in pre-workout supplements but the cardiovascular case is weaker than for the other two pathways.
The 2006 ESPRIT trial found L-arginine supplementation post-heart-attack increased mortality. This is one specific population (recent MI), but it underscores that "more substrate = more NO" isn't reliably true and the supplement isn't risk-free.
Not harmful at moderate doses for general use, but if you're choosing today, L-citrulline or dietary nitrates are better-evidenced choices.
For cardiovascular outcomes specifically (blood pressure, vascular function, endothelial health), pathway 1 (dietary nitrates) has the most robust evidence base. Daily Beets is built on this pathway, with hibiscus and grape seed adding complementary vascular support.
Pathway 1 (dietary nitrates) depends on specific bacteria living on your tongue and in the back of your mouth. These bacteria reduce nitrate (NO3⁻) to nitrite (NO2⁻), which then converts to NO in the stomach. They're a small but critical part of the chain.
Antiseptic mouthwashes (Listerine, chlorhexidine, anything advertising "kills 99.9% of bacteria") wipe these bacteria out for hours. Multiple studies have shown that using antiseptic mouthwash blocks or significantly blunts the BP-lowering effect of dietary nitrates.[6] One UK study found systolic BP rose by ~3 mmHg in healthy adults after 7 days of twice-daily Listerine use.
If you're taking beetroot or any dietary nitrate supplement for cardiovascular benefit: avoid antiseptic mouthwash entirely, or at minimum avoid it for 30+ minutes after taking the supplement. Standard fluoride toothpaste is fine; that's not the issue. It's specifically antiseptic rinses that kill the nitrate-reducing bacteria.
The same molecule supports different outcomes. The right precursor pathway depends on what you're actually trying to do.
Blood pressure support, endothelial function, healthy circulation. The classic use case for older adults whose NO production is declining with age.
Exercise endurance, recovery between sessions, blood-flow-driven performance. Common in cyclists, runners, lifters in their 30s and 40s.
NO is central to erectile mechanism (this is why Viagra works because it amplifies the NO pathway). Some men explore NO supplements as an alternative or adjunct.
Daily Beets is built for use case 1 (cardiovascular). It's not optimised as a pre-workout (no L-citrulline) or as an ED-specific product. If your goal is athletic performance, an L-citrulline product is a better fit. If your goal is BP and circulation support, the multi-pathway nitrate route is the strongest evidence-based option.
Subjective "I feel better" is unreliable. Here's what to actually measure or notice.
Resting blood pressure (the gold standard). Take morning + evening readings for a baseline week before starting, then weekly during the supplement protocol. A 4-8 mmHg systolic reduction over 6-8 weeks is the expected effect size for dietary nitrates. Use Matter's free BP Tracker or any home BP monitor.
Cold hands and feet (peripheral circulation). Anecdotal but commonly reported. People with reduced NO often have cold extremities; improvement over weeks of dietary nitrate supplementation suggests vasodilation is working.
Exercise recovery time. If you exercise regularly, time how long it takes for your heart rate to drop to resting after moderate effort. Improvement over weeks suggests vascular function is improving.
Beeturia (urine going pink). Not a measure of effectiveness, but a useful signal that the betalain pigments from beetroot are passing through your system. Around 10-15% of people get noticeable beeturia. Harmless.
Salivary nitrate test strips. Available online (Berkeley Test, HumanN). Measure salivary nitrate as a proxy for NO production capacity. Useful for confirming the dietary nitrate pathway is active. Not a perfect measurement but more direct than feel.
Matter is a UK cardiovascular health brand. Daily Beets is our 12-ingredient capsule formula built specifically for use case 1 above (cardiovascular health), using the dietary nitrate pathway as the primary mechanism.
The active stack: 150mg of standardised 50:1 beetroot extract (equivalent to 7,500mg of beetroot powder, sufficient for the nitrate pathway), 700mg of 5:1 hibiscus extract (independent vascular tone support), 200mg of grape seed extract (polyphenol vascular function), and a complete B-vitamin complex (B1, B6, B9, B12) for homocysteine metabolism. Plus seven supporting botanicals.
It does NOT contain L-arginine or L-citrulline. We've left those out because the dietary nitrate pathway has stronger published cardiovascular evidence in the 45-75 age range, and because cramming everything into one capsule means none of it hits a meaningful dose. If you're optimising for athletic performance specifically, an L-citrulline product is a better fit. For cardiovascular support, dietary nitrates plus hibiscus is the most robust play.
90-day money-back guarantee. Cardiovascular response is individual; if it doesn't help in 90 days, you don't pay for it.
Consultant Cardiologist. Reviews Matter's Heart Health Resource Centre and product information for clinical accuracy and safety, including the pathway analysis above.
Real reviews from real customers across the UK












Two capsules a morning. The strongest-evidence NO precursor pathway, paired with hibiscus and grape seed for vascular support beyond NO alone. If you don't feel a genuine difference within 90 days, you pay nothing.
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All claims about clinical effect sizes and pathway mechanisms reference published research. Citations link to PubMed searches or the source publication directly.